167: What Is Your Personal Brand?


 Can you describe your personal brand? Do you even know that you have one? In this episode, I’m sharing some of my favorite quotes from Mike Kim’s book You Are the Brand. We’ll dive into what your personal brand is, and why it starts with your being before your doing.

We’ll cover:

  • How to identify your current personal brand
  • The difference between building your brand and becoming your brand
  • How to establish a brand that’s genuine and authentic based on who you are

I’ll also share a practical exercise from the book that will help you grow more confident in who you are as a brand, and what you do. I hope this episode helps you think about branding in a new way as we discover how our personal brand flows out of our REALIFE™.

Make sure to check out the book You Are the Brand by Mike Kim to learn more!

REALIFE Resources:
If you’re ready to discover what matters to you, download our FREE Intro to REALIFE Needs and Values Assessment. You’ll gain clarity on what you uniquely need to create a life and career you love. This is one sample of the content we provide for exclusive use by our REALIFE Process Facilitators™. 

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About Teresa McCloy:
Teresa McCloy is the creator of the REALIFE Process®, an ACC Executive Coach, and an IEA Accredited Enneagram Professional who helps entrepreneurs, business owners, and leaders discover and live out their best REALIFE! She has worked with clients from all over the world to help them bring clarity to their REALIFE and joy to their REALWORK!

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