250: From Coach to Entrepreneur: Embracing the E-Myth

In this episode of the "Doing What Matters" podcast, host Teresa McCloy dives into the valuable insights offered by Michael Gerber's book, "The E-Myth Revisited." She reviews the book's significance in helping individuals (especially those in the coaching profession) understand the critical factors that contribute to the success or failure of businesses.

There is a common misconception that expertise in a particular skill automatically equates to effective business management. Teresa introduces the three pivotal roles every business owner should embrace: the Entrepreneur, the Manager, and the Technician.

"The E-Myth Revisited" highlights the importance of balancing these roles within a coaching business.

The Entrepreneur, characterized by visionary thinking and future-oriented planning, sets the direction and possibilities for the business.

The Manager, on the other hand, focuses on creating systems and processes, often resisting change to maintain stability.

Finally, the Technician thrives in the present, engaging directly with clients. 

Teresa breaks down the ideal time allocation for each role, offering practical guidance for coaches looking to effectively manage their businesses. She also introduces the concept of the REALIFE Process's 90-day reset approach, emphasizing the need for visioning and planning to ensure long-term success.

Furthermore, Teresa underscores the necessity for coaches to embrace all facets of their business, not solely focusing on client interaction. She invites listeners to explore the upcoming REALIFE Process coach certification program, highlighting the value of joining a community of like-minded individuals dedicated to personal and professional growth.

The episode concludes with a reminder that building a coaching business takes dedication and effort but ultimately leads to fulfilling work that aligns with one's values and goals. Teresa provides a glimpse of the exciting developments on the horizon for the podcast and the REALIFE Process community in the upcoming fall season.

OVERVIEW:

• Introduction [00:00:07]

• The E-Myth Revisited Overview [00:01:56]

• The Three Hats - Entrepreneur, Manager, Technician [00:02:49]

• Time Allocation for Coaching Business [00:11:24]

• Building a Coaching Business [00:19:22]

• Closing Remarks [00:24:17]

IMPORTANT LINKS:

https://www.therealifeprocess.com/ 

https://www.therealifeprocess.com/getcertified

Become a REALIFE Process® Certified Coach! 

NEXT COHORT LAUNCHES OCTOBER 16

Ready to grow your impact and increase your revenue? Check out how to be certified as a REALIFE Process Coach™ in just six weeks! Through coaching and training, you’ll discover the power of the REALIFE Process® for yourself AND learn how to use it with your clients. CLICK HERE to learn more.

Join us on September 21 for an in-person training event for oneLife Maps!

If you’ve experienced the power of ‘Listen to My Life’ for yourself and are ready to guide others through the maps, this one-day training is for you! Join us in Effingham, IL, on Thursday, September 21 for this event with Sharon Swing, Co-Creator of Listen to My Life™ and Lindsay Sterchi, Executive Director of OneLife Maps™. CLICK HERE to learn more and register! You can also learn more about the tools of oneLife Maps HERE.

FREE Download: 4 Steps to Simplify Your Calendar

Ready to uncover more time on your calendar? This FREE download will help you remove what doesn’t matter, so you have space for what does. Click here to get this FREE resource!

Take the FREE Intro to Needs & Values Assessment

Ready to discover what uniquely matters to YOU? CLICK HERE to take our FREE Intro to the Needs & Values Assessment.

Get to know the story behind the REALIFE Process® through our film, Rested Success!

CLICK HERE to watch the 15-minute documentary film where you’ll hear Teresa’s story, how the REALIFE Process® began and developed, plus how our Certified Facilitators are using the Process in the work that they do.

My new book, Do What Matters, is now available!

My new book, Do What Matters, is available NOW! Banish busyness and discover a new way of being productive around what truly matters. Learn more at DoWhatMattersBook.com.

Join the Community!

Become part of the FREE REALIFE Process® Community! Connect with Teresa and other podcast listeners, plus find additional content to help you discover your best REALIFE.

Check out our YouTube Channel!

Prefer to watch AND listen? Check out our YouTube channel for the podcast episode on video! Make sure to subscribe so you get all the latest updates.

Connect with your host, Teresa McCloy, on:

Facebook - The REALIFE Process® with Teresa McCloy

Instagram - teresa.mccloy

LinkedIn - teresamccloy

About Teresa McCloy:

Teresa McCloy is the creator of the REALIFE Process® and an ACC Certified Leadership & Life Coach through the International Coaching Federation. She partners with her clients as a coach, consultant, and professional speaker to discover how to do what matters in their life and business. Teresa is the author of Do What Matters: Live from Rest, Not Rush, Using the REALIFE Process®