250: From Coach to Entrepreneur: Embracing the E-Myth


In this episode of the "Doing What Matters" podcast, host Teresa McCloy dives into the valuable insights offered by Michael Gerber's book, "The E-Myth Revisited." She reviews the book's significance in helping individuals (especially those in the coaching profession) understand the critical factors that contribute to the success or failure of businesses.

There is a common misconception that expertise in a particular skill automatically equates to effective business management. Teresa introduces the three pivotal roles every business owner should embrace: the Entrepreneur, the Manager, and the Technician.

"The E-Myth Revisited" highlights the importance of balancing these roles within a coaching business.

The Entrepreneur, characterized by visionary thinking and future-oriented planning, sets the direction and possibilities for the business.

The Manager, on the other hand, focuses on creating systems and processes, often resisting change to maintain stability.

Finally, the Technician thrives in the present, engaging directly with clients. 

Teresa breaks down the ideal time allocation for each role, offering practical guidance for coaches looking to effectively manage their businesses. She also introduces the concept of the REALIFE Process's 90-day reset approach, emphasizing the need for visioning and planning to ensure long-term success.

Furthermore, Teresa underscores the necessity for coaches to embrace all facets of their business, not solely focusing on client interaction. She invites listeners to explore the upcoming REALIFE Process coach certification program, highlighting the value of joining a community of like-minded individuals dedicated to personal and professional growth.

The episode concludes with a reminder that building a coaching business takes dedication and effort but ultimately leads to fulfilling work that aligns with one's values and goals. Teresa provides a glimpse of the exciting developments on the horizon for the podcast and the REALIFE Process community in the upcoming fall season.



  • Introduction [00:00:07]

  • The E-Myth Revisited Overview [00:01:56]

  • The Three Hats - Entrepreneur, Manager, Technician [00:02:49]

  • Time Allocation for Coaching Business [00:11:24]

  • Building a Coaching Business [00:19:22]

  • Closing Remarks [00:24:17]






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About Teresa McCloy:

Teresa McCloy is the creator of the REALIFE Process® and an ACC Certified Leadership & Life Coach through the International Coaching Federation. She partners with her clients as a coach, consultant, and professional speaker to discover how to do what matters in their life and business. Teresa is the author of Do What Matters: Live from Rest, Not Rush, Using the REALIFE Process®


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