277: Real Talk with Vincent P.: Building Stability Through Memberships



This week on the podcast we are diving deep into the world of memberships with our insightful guest, Vincent Pugliese. Vincent has a wealth of experience from a varied entrepreneurial journey that's taken him from the constraints of a traditional job to the liberating world of business ownership, where he's found success and stability in memberships.

Throughout our conversation, we’ll cover the nitty-gritty of membership models across diverse business types, from personal trainers to auto mechanics, and how they can create a recurring revenue stream. Vincent shares his sharp perspective on market research, his take on the membership as a stadium model offering tiered content and access, as well as the limitations of one-on-one coaching.

We'll get personal, too, as Vincent opens up about his own experiences—the financial instability that once struck his family and the mentor who helped shift his mindset towards entrepreneurship. We'll discuss why traditional brick-and-mortar businesses like Target are transitioning to memberships and preview an exclusive networking event happening in Sarasota, Florida, in 2025.

Through Vincent's stories of confronting low pay in a job he loved to a health scare that prompted a pivotal shift in his career, we’ll explore the importance of taking risks, continuously learning, and adapting in the face of change.

It's an illuminating episode full of extraordinary moments, invaluable business wisdom, and the entrepreneurial spirit that embraces curiosity, innovation, and the relentless pursuit of growth—all seasoned with a quest for work-life balance and financial freedom.

So whether you’re considering memberships in your own business, looking for inspiration to pivot your career, or simply enjoying great stories and business strategies, you’ll love this episode!

Time Stamp:

00:00 Exciting podcast featuring special guest Vincent Pugliese.

05:11 Innovative entrepreneurs seek new ideas and learning.

08:16 Vicent seeks a raise, and gets disappointing news.

12:17 Realized the value of wedding photography eventually.

14:12 Injury jeopardizes multiple careers and income.

16:56 Discussing the need for entrepreneurial mindset in business.

19:32 Commit to business, don't just hustle.

24:43 Created successful sports photography course, now coaching.

25:57 Admiration for living the life you choose.

30:16 Monthly membership call helps niche community succeed.

33:26 Membership options include low and high-end.

37:01 Stadium experience about access and value.

39:53 Seeking protection from financial and emotional pain.

42:30 Word of mouth led to a heavy workload.

46:43 Limit of 100 people for exclusive connection at the UnConference.

48:48 Thank you for your exceptional business acumen.

Appy for Vicent’s UnConference in February 2025 CLICK HERE



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Teresa McCloy is the founder and creator of the REALIFE Process®. The REALIFE Process® is dedicated to equipping others and providing community, training, tools, and resources, to cultivate both personal and professional development and growth. Teresa’s mission is to see individuals and groups grow in self-awareness, develop sustainable rhythms, and increase their influence and impact at the intersection of faith and work in their everyday life story.

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