283: Purpose - The Realife Process for Business Success: Purpose ( Week 2 of 8)


Hello everyone, and welcome back to the Doing What Matters podcast. In today's episode, we are diving deeply into the very first of the Seven P’s of business—Purpose. I’ll guide you through understanding and articulating the purpose of your business with practical steps to help you draft a mission statement that resonates with your vision and establish core values that reflect the essence of your business. We also talk about setting a clear, visionary three-year plan that will steer your business towards tangible goals. I’ve shared some personal examples and provided a free downloadable resource that will assist you in mapping out these critical elements. Join us in this enriching journey to lay a strong foundation for your business, ensuring it thrives and aligns with your personal and professional aspirations. Make sure to grab the download from this episode’s show notes, and let’s start making what we do in business truly matter!

Time Stamps

00:00 Coaching small businesses on purposeful growth strategy.

04:34 Clarify your mission statement for your team.

07:53 Create a mission statement using a mind map.

11:12 Impactful marketing relies on four core values.

15:36 Setting and achieving specific long-term business goals.

17:44 Embrace the journey, overcome challenges, find purpose.

Podcast Resource Download:




Take the FREE Intro to Needs & Values Assessment

Ready to discover what uniquely matters to YOU? CLICK HERE to take our FREE Intro to the Needs & Values Assessment.

FREE Download: 4 Steps to Simplify Your Calendar

Ready to uncover more time on your calendar? This FREE download will help you remove what doesn’t matter, so you have space for what does. Click here to get this FREE resource!

Get to know the story behind the REALIFE Process® through our film, Rested Success!

CLICK HERE to watch the 15-minute documentary film where you’ll hear Teresa’s story, how the REALIFE Process® began and developed, plus how our Certified Coaches are using the Process in the work that they do.


Check out our YouTube Channel!

Prefer to watch AND listen? Check out our YouTube channel for the podcast episode on video! Make sure to subscribe so you get all the latest updates.

My Book Link

My new book, Do What Matters, is available NOW! Banish busyness and discover a new way of being productive around what truly matters. Learn more at DoWhatMattersBook.com.

LifeMapping Tools

Would you like to discover  Life Mapping tools to help you recognize and respond to God in your Story. Check out these tools here https://www.onelifemaps.com/


Become part of the FREE REALIFE Process® Community! Connect with Teresa and other podcast listeners, plus find additional content to help you discover your best REALIFE.

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About Teresa McCloy:

Teresa McCloy is the founder and creator of the REALIFE Process®. The REALIFE Process® is dedicated to equipping others and providing community, training, tools and resources, to cultivate both personal and professional development and growth. Teresa’s mission is to see individuals and groups grow in self-awareness, develop sustainable rhythms, and increase their influence and impact at the intersection of faith and work in their everyday life story.


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